THREE new products have been added to our camera line-up

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Sony announces the release of its newest APS-C mirrorless camera, the “α6700“. This new offering combines the cutting-edge still image and video capabilities from the latest full-frame Alpha™ and Cinema Line cameras with the compact and lightweight design of the α6000 series, resulting in Sony’s most advanced APS-C mirrorless camera to date.

Combining an APS-C back-illuminated Exmor R® CMOS image sensor boasting 26.0 effective megapixels with the speed and power of Sony’s advanced BIONZ XR® processing engine, the “α6700” achieves exceptional imaging performance while maintaining a compact and lightweight design.

The camera supports high-resolution 4K video recording at up to 120fpsi, a wide latitude of 14+ stopsii for capturing details in harsh or under-lit conditions and features the S-Cinetone™ picture profile found in Sony’s professional Cinema Line models for refined movie imagery that doesn’t require colour grading, and it delivers stunning representation of human skin tones.

For videographers and vloggers, Sony has also announced “ECM-M1 “ shotgun microphone, capable of high-quality sound capture with eight sound pickup modes including stereo.

“With the release of the α6700, Sony continues its commitment to elevate the abilities of creators everywhere and at every level by empowering them with state-of-the-art tools that enable their creativity to relentlessly move forward. Our vision is not static; Sony will continue to expand its APS-C line-up to cater to and support image production activities of a diverse array of creators,” says Yann Salmon Legagneur, Director Product Marketing, Imaging Solutions, Sony Europe.

Highly accurate subject recognition with AI

The latest APS-C sized, back-illuminated Exmor R CMOS image sensor boasts approximately 26.0 effective megapixels, paired with the advanced BIONZ XR engine for exceptional imaging performance. Standard ISO sensitivity spans 100 to 32000 for both stills and movies, allowing high-sensitivity, low-noise shooting. Enhanced colour reproduction ensures subjects like people and plants are captured with natural hues, while Creative Look features allow unique visual expressions.

The AI processing unit is inherited from the α7R V, enabling high accuracy Real-Time Recognition AF (autofocus). Beyond the α6000 series’ human and animal recognition, it now accurately identifies multiple subjects such as humans, animals, birds, insects, cars/trains, and airplanes, catering to diverse creative expressions. When paired with today’s newly launched FE 70-200mm F4 G OSS II iii, it offers 105 mm to 300 mm focal lengths in 35mm full-frame equivalent, leveraging the power of telephoto zoom for high-quality shooting. Additionally, it’s compatible with the broad array of E-mount lenses.

Excellent video performance compatible with 4K120pi

Harnessing data equivalent to 6K, the α6700 outputs superior 4K video, including support for high-frame-rate recording at 4K 120fps. It features S-Log3, offering 14+ stopsii, for stellar gradation. Also equipped with S-Cinetone, the α6700 delivers impressive skin tone depiction and subject highlighting, technologies honed through the Cinema Line development, while its AI-driven Auto-Framingiv smoothly tracks subjects, eliminating the need for manual camera movement. The body houses a Multi-Interface (MI) Shoe compatible with digital audio interfaces. Used in conjunction with the new ECM-M1 shotgun microphone, it allows for direct digital audio transmission, capturing high-quality, undegraded sound.

Mobility, operability, and connectivity unique to a compact and lightweight device

With a compact design (approx. 12cm × 7cm× 8cm. and weighing about 493g.v), the α6700 is highly portable. It claims a user-friendly, touch-operable vari-angle LCD monitor, coupled with a modern touch menu for effortless operation. A customisable front dial and a switching dial for still images, movies, and S&Q modes are also included. It is equipped with an optical 5-axis in-body image stabilisation system with 5.0 stopsvi of shutter speed advantage for stills and Active Modevii ensures stable footage.

In terms of connectivity, the camera now supports the Creators’ Appviii for seamless uploads of videos and still images to cloud services. Sony also plans to roll out a new version of the “Camera Remote SDK” in July 2023, allowing remote operation and setting adjustments.

Environmental conscious and accessibility

Over the past 10 years, Sony has replaced approximately 379 tonnesix of virgin plastic with recycled plastic in digital cameras and digital video cameras. Recycled materials, including SORPLASTMx, are actively used for the camera body, reducing environmental impact without sacrificing functionality. In addition, it is equipped with a Screen Reader functionxi that reads menus and video playback screens aloud to assist operations, supporting the creative activities of a wide variety of creators.

Shotgun microphone “ECM-M1 “

The ECM-M1 is the world’s first shotgun microphone with eight dial-selectable audio recording modesxii. With 4 microphone capsules and unique beamforming and advanced digital processing technology, it offers varied modes including stereo. Its ultra-directional mode captures targeted sound from the front (within a 30-degree width) and at the same time it effectively suppresses other sounds, dynamically adapting to ambient sound in the surroundings. This mode is ideal for interviews and selfie shooting where the subject is always in front of the microphone.

A newly added mode dial with a locking mechanism ensures easy, secure switching of sound pickup modes. The ECM-M1 features noise reduction utilities like a noise cut filter for reducing background noise and a low-cut filter for minimising vibration and low frequency noise. These filters are implemented through digital signal processing, maximising audio quality at the recording stage and thereby reducing the need for complex post processing. It also supports 4-channel recording (compatible cameras only), allowing safety recording in omnidirectional mode on channels 3 and 4, while channels 1 and 2 focus on selected directivity. Compact and lightweight, the ECM-M1 enhances mobility, empowering creators to capture high-quality audio in diverse situations. Simply clip the microphone into the Multi Interface Shoe on a compatible camera for direct power and audio connections without the need for extra cables or batteries. When connected via the Multi Interface Shoe of a compatible camera that features a built-in digital audio interface, the audio signal is directly transferred to the camera in digital form so that no degradation can occur. A simple switch also provides compatibility with a wide range of cameras using an analogue interface.

Pricing and Availability

The new α6700 will be available at the end of July for approximately £1450 (Body only). It will be sold at a variety of Sony’s authorised dealers throughout Europe.

The new ECM-M1 will be available at the end of July for approximately £349. It will be sold at a variety of Sony’s authorised dealers throughout Europe.

i QFHD (3840×2160). About 38% of the angle of view is cropped.

ii When shooting S-Log3. Sony internal measurement.

iii For details on the FE 70-200mm F4 Macro G OSS Ⅱ, please see the press release announced on July 12, 2023.

iv Valid only in video mode. The angle of view is narrowed because it is cropped from a 4K resolution image.

v Weight includes battery and memory card.

vi CIPA standard compliant, Pitch/Yaw direction, with FE 50 mm F1.2 GM attached, long exposure noise reduction off.

vii In Active Mode, the shooting angle of view is slightly narrower.

viii Check regional availability of services and applications via the URL below: Creators’ App: https://www.sony.net/cca , Creators’ Cloud: https://www.sony.net/cc/ Download app at Google Play and the App Store. Network services, content, and operating system and software subject to terms and conditions and may be changed, interrupted or discontinued at any time and may require fees, registration and credit card information.

ix According to Sony research. Recycled materials used for product body and accessories from April 2012 to March 2022.

x SORPLAS™ may not be used for the parts used depending on the production period.

xi Supported languages differ depending on the sales region.

xii As of the July 2023 press release. Sony research. As a camera microphone.

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Sony introduces the telephoto zoom lens “FE 70-200MM F4 Macro G OSS II” (product name SEL70200G2) that covers focal lengths from 70mm to 200mm with an F4 maximum aperture, compatible with 35mm full-frame α™ (Alpha™) E-mount series.

The FE 70-200MM F4 Macro G OSS II is a compact, lightweight telephoto zoom lens that can be used in a wide range of situations. Not only does the FE 70-200MM F4 Macro G OSS II contain superb high-speed and high-performance AF that are unique to G lenses, this is the world’s first¹ zoom lens to offer half macro capability throughout the zoom range, with a maximum magnification of 0.5x[2] throughout. In addition, with a teleconverter (sold separately[3]), super-telephoto shooting up to 400mm and life-size 1:1 magnification macro shooting throughout the entire zoom range is possible[4].

This launch marks Sony’s 50^th full-frame E-mount lens[5]. Since the very first lens, Sony has remained committed to supporting the creative activities of photographers and videographers by bringing together the latest technologies and expanding the E-mount lineup that covers both full-frame and APS-C size formats.

A compact and lightweight model capable of excellent shooting from distant to close-up, and compatible with a teleconverter

With a total length of 149mm and a weight of approximately 794g (excluding tripod mount), the FE 70-200MM F4 Macro G OSS II is zoom lens can be used for a wide range of purposes, including sports scenes, landscapes, wild birds, and even macro photography.

Shooting from 70mm to 200mm, the lens also enables the world’s first¹ half-macro shooting², with a maximum magnification of 0.5x throughout the zoom range. The advanced aspherical lenses contribute to uniformly excellent corner-to-corner resolution and contrast. In addition, ED (Extra-low Dispersion) glass suppresses chromatic aberration.

It also supports a high-performance teleconverter[6] (sold separately³). With a super-telephoto of up to 400 mm (equivalent to 600 mm when using with an APS-C camera)⁴, you can capture distant subjects in a larger size, along with beautiful bokeh. When the SEL20TC is attached, it is possible to take macro shots at up to 1:1 over the entire zoom range.

Fast autofocus and excellent video recording performance

Sony’s unique XD (extreme dynamic) linear motor increases the autofocus speed by up to 20%[7]. Tracking performance for moving objects has also improved approximately twice as much compared to the previous model⁷, so it continues to track the target subject with high accuracy. Whilst focus tracking performance during zooming has also been greatly improved[8]. When paired with the flagship α1 body, it is possible to shoot high-speed bursts at up to 30 frames per second.

In addition, a new MODE3[9] setting of SteadyShot has been added that optimises the camera shake correction algorithm, emphasising framing stability when shooting moving subjects. By combining with a compatible camera body, you can more effectively compensate for camera shake and shoot stable movies.

Intuitive operability and high reliability for safe use in harsh shooting environment

The FE 70-200MM F4 Macro G OSS II provides intuitive and secure operability that supports the photographers and videographers. In addition to a focus range limiter and a full-time DMF switch that instantly switches from AF to MF (manual focus), the detachable tripod mount included in the box provides a sense of stability during super-telephoto and macro shooting.

In addition, the front lens element features a fluorine coating, which makes it easy to remove fingerprints, dust, oil, and other contaminants from the lens surface. The dust and moisture resistant design provides extra reliability for outdoor use in challenging conditions[10] and expands the freedom of shooting.

Pricing and Availability

The new FE 70-200MM F4 Macro G OSS II will be available in September for approximately £1750. It will be sold at a variety of Sony’s authorised dealers throughout Europe.

[2] When using a 35mm Full-frame sensor camera. In the case of using an APS-C sensor camera, 0.75x equivalent magnification throughout the zoom range in the 35mm format.

[3] 1.4x Teleconverter Lens “SEL14TC” and 2.0x Teleconverter Lens “SEL20TC”

[4] With “SEL20TC”

[5] As of July 2023 product announcement.

[6] Maximum aperture with the 1.4x and 2.0x teleconverters is F5.6 and F8, respectively.

[7] Compared to SEL70200G, Sony’s test conditions

[8] Compared to SEL70200G, when shooting stills, Sony’s test conditions.

[9] A software update may be required. See Sony’s support page on the web for camera compatibility info.

[10] Not guaranteed to be 100% dust and moisture proof.